It is easy to say that our solutions, applications, or websites are customer-oriented. But are they?
How often do you use user experience data combined with operational data to make decisions? The honest answer with most of the businesses is usually – rarely. It’s not surprising that many companies have significant gaps in crucial points of customer experience.
Here are a few facts ––
A Microsoft study shows that 66% of customers aged 18 to 34 have higher expectations regarding satisfaction than they’ve had in the last year.
Globally, 96% of users claim that customer satisfaction is an essential factor in loyalty to a brand. An Accenture study shows that 87% of organizations consider that the traditional experience no longer satisfies clients.