I guide eCommerce businesses and apps to gain clarity, focus their efforts, stand out, and build organic growth using UX Strategy.

And I'll work along with you until we get to the value that you're after.

My passion is to develop your ideas into digital products people will love and come back to time and time again. I can build your digital experience from the ground up, audit your existing website or application, and improve your customer experience.

From start to finish, I partner with you to grow your business, make it stand out, and become super attractive to your users. I work with companies worldwide to discover, define, prototype, and launch powerful user experiences.

I am 100% value-driven, and I create and design remarkable strategies and experiences, increasing conversions and helping you reach your financial goals.

I've been combining design and technology into omnichannel experiences for over two decades. I've helped airlines, banks, e-commerce, finance, and fashion companies reach new levels of customer interaction and revenue-generating opportunities. All through high-impact strategies, UX Research, User interface, and user experience design consulting services.

I am consulting on

User Experience Strategy

Design Systems

User testing

Pain-point analysis

UX Design Audit


Case Studies

Weight and Balance

I defined, designed, and built a live working proof of concept for a critical software solution for any airline, fully automated and error-proof.

Along with my team, we built Weight & Balance POC with actual data of real flights, and no back-end, in half a year, with a team of five people.

See Case study

Customer Onboarding solution for Raiffeisen Bank

I defined, designed, and built an end-to-end Customer Onboarding flow, as an add-on to the Mobile Banking solution I previously designed.
With all the rigid regulations, I bridged modern solutions and technology with the legacy to deliver a smooth end-to-end experience.

See Case study

Airline Crew Management and Roster Software

I brought clarity and defined a crew management software solution to a crew management platform, and managed to increase employee engagement and interaction dramatically, solving at the same time crewing problems that the company was dealing with daily.

See Case study

I've been fortunate to work with global brands and
amazing people

And here's what they say about working with me

Bistrian is one of the best Customer Experience consultants I've had the pleasure to work with: responsive, reliable, and particularly impactful.He understands business challenges easily, surpasses expectations with clarity and a customer-oriented approach.

– Ana Ilie
Business Model Innovation

Bistrian is an analytical person with a permanent focus on what matters most - achieving results for your business. He will go the extra mile if he believes he can get better results than you expected and his results-driven opinions are clearly articulated as motivated. Bistrian's usability process always keeps asking the right questions.

– Alexandru Popescu

Ready for a return on investment?

Let's speak about what do you want to achieve

The easiest way to engage is to
book a 1:1 call

Book meeting

If you prefer messaging, use the following number

I get it, e-mail is more comfortable to you.
Let’s do this!