CASE STUDY

Increasing e-commerce sales

ABOUT PROJECT

In the dynamic world of e-commerce, staying updated and user-friendly isn't just nice—it's necessary. Our journey began with a straightforward yet ambitious goal: to rejuvenate a promising e-commerce platform that was struggling with outdated interfaces and limited backend capabilities. The mission? To ensure a seamless migration to VTEX and to overhaul the UX/UI to create a customer-first experience.



ACHIEVEMENTS

As we launched the revamped platform, the results were nothing short of spectacular. The company had a steady yearly growth around €1 million/year. What began as a platform switch, blossomed into a thriving property achieving close to €5 million. But the numbers only tell half the story.
Our new platform became a place where customers felt understood and valued. The intuitive design and seamless user interface reduced friction points, significantly enhancing user engagement and satisfaction. Conversion rates climbed as customers navigated our user-friendly site, finding what they needed with ease and pleasure.

Am inage containing two captions of the UX/UI Design that we produced for pentruanimale.ro. Hompepage design for pentruanimale.ro and UX/UI of the store page.

What began as a platform change and a refresh of the out-of-date UX/UI, blossomed into a thriving platform achieving almost €5 million. But the numbers only tell half the story.
THE TEAM & CHALLENGES

I teamed up with a highly skilled Digital Transformation Strategist and an enthusiastic group of stakeholders.
Together, we embarked on this transformative journey, equipped with a blend of technical savvy and user-centered design philosophy.

Our plan was to dive deep into the users' needs, leveraging every bit of data and feedback to guide our redesign.

Research &Process

To begin with, we had a ton of data to process. Loads of analytics data.
We also had a ton of actual customer interactions with our property to watch.
And so we could identify significant drop-offs,  friction points, and potential non-optimized interactions our shoppers were experiencing.

Factoring in expert support in digital transformation and platform input from one of the agencies that were providing us with platform support, the path was clear where to push change and where we need to ensure less to no friction for buyers.

Wireframes and Design

Once our research was heading towards a closing, we wanted to sketch some quick wireframes to test our assumptions and experience what our customers were experiencing.

As soon as we run some testing on those wireframes, we concluded that we are ready to grow the wireframes into the fully fledged experience that our customers will end up seing

Am inage containing two captions of the UX/UI Design that we produced for pentruanimale.ro. Hompepage design for pentruanimale.ro and UX/UI of the store page.

What began as a platform change and a refresh of the out-of-date UX/UI, blossomed into a thriving platform achieving almost €5 million. But the numbers only tell half the story.Am inage containing two captions of the UX/UI Design that we produced for pentruanimale.ro. The image show various UX/UI design for several screens in the website. Am inage containing several sections of the UX/UI Design that we produced for pentruanimale.ro - mobile version. Screen captures include redesigned UX/UI design for homepage, product page and product options.

A Future of Continuous Innovation

This project was not just about meeting goals but setting new standards. The success has set the stage for ongoing innovation and enhancements.

As we continue to learn from our users and adapt to changing market dynamics, our platform remains at the forefront of delivering exceptional e-commerce experiences.

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